Ai has created a hype and there is no doubt in that! But do you know that-”Hype” has created so many questions in the minds of people. Should I write blogs with Ai will Ai lower my Google ranking? Will it be beneficial?
There are tons. But the main question arises what Google wants?
Google basically wants good quality content that satisfies the research needs of the user. The content should provide all the related answers to their users.
That is why Google introduced the concept of E-E-A-T! Lets know about this in detail and how this is significant to your website ranking.
E-E-A-T is an important part of Google’s search algorithm since it determines which websites should appear higher in search results based on the legitimacy and worth of their material.
E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. It is a framework developed by Google to evaluate the quality of information on websites.
The Google algorithm does not use it, but the Search Quality Raters do. That’s why we refer to it as an adjective in the SEO community. SEOs use it to explain this guideline and whether or not their website has a high or low level of it; it is synonymous with “quality.”
The initial E in E-E-A-T stands for experience. Experience considers an author’s hands-on or first-hand experience with a topic. This is to distinguish between specialists and people who write from experience.
The second E in E-A-T stands for expertise. Expertise refers to the website or author’s understanding about a given issue. Professional degrees, accreditations, and job experience are all ways to demonstrate knowledge in a subject.
The A in E-A-T stands for Authoritarianism. It is used to determine the authoritativeness of an article or website, we must consider its reputation. The frequency with which their industry acknowledges them determines their level of authority. Someone who is regarded as an industry thought leader has a high level of authority.
The T in E-A-T stands for Trustworthiness. Trust is built via security, involvement, and support. A trustworthy eCommerce website will guarantee transaction security and customer assistance. News organizations or comparable websites will provide their sources, methodology, and feedback systems.
Google realizes that what a person reads online may influence their life-changing decisions. As a result, a poor source of information in Google search results might have real-world implications. If your web pages or material fall under any of these YMYL categories, you must exercise caution. Make it very evident that it was written by those with legitimate standing.
The stronger your ability to follow and implement the E-E-A-T guidelines to your content, the better your chances of organic search engine exposure and ranking success.
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